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The operational layer underneath live events.
Live events still run on PDFs, spreadsheets and email threads. Startion is the workflow platform for the live music industry — connected workflow solutions for artists, venues, festivals and production teams.
The problem
A high-coordination industry on document-era tools.
Live events are operationally complex and time-critical. The work — advancing a show, exchanging riders, building a patch list, running a production day — happens across artists, venues, festivals, technical crews and management, often for the first time together.
The tools they share are PDFs, spreadsheets and email. Every production reinvents the same coordination from scratch. The cost is paid in errors, reprints, double-bookings and show-day surprises.
Category
Operational software is the open middle of the live events stack.
Existing software in the industry covers the edges — ticketing, booking, accounting, marketing. The operational middle, where productions are actually coordinated, is largely undigitised at the workflow level.
The buyers are global and structurally similar: venues, festivals, production companies, artist management firms and touring crews — each running the same coordination problem with the same legacy toolset.
What is live today
Three workflow solutions, in the hands of real productions.
Stage Plot Creation — ArtistRider: stage plots and technical riders for artists and management.
Rider Collaboration — StageRider: rider requests, technical prep and approvals for venues and production crews.
Event Scheduling — Eventiner: runsheets and show-day schedules for festivals, venues and production companies.
Each workflow solution stands on its own, with its own buyer — and connects to the work happening around it.
Why it compounds
Connected workflows make each additional team more valuable.
Live production is collaborative by nature. When one participant coordinates on Startion, the people around them — the venue, the crew, the promoter — feel the benefit immediately and have a reason to join.
That dynamic is the core of our commercial model: adoption spreads along the relationships a production already has.
Team
Built by operators with show-day experience.
Startion is built by people with direct production and touring background. Every product decision is reviewed against real show-day use — not abstract personas, not consulting frameworks.
This shows up as faster product cycles, sharper feature scoping and a credibility advantage with the operators we sell to.
Milestones
Public recognition and ecosystem support.
— HEMI Music Tech Incubator winner (2023) and Design Terminal alumni (2023).
— Speaker at Most Wanted: Music Berlin (2024) and AXEAN Festival, Bali (2024).
— HSUP Growth Fund winner (2026).
Talk to the founders.
Detailed material is shared directly. Get in touch for investor conversations and product walkthroughs.
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